This Poster Reminds us Elegantly: Medicine Shouldn't be a Luxury

I was happy for the chance to make it down to the Baltimore Museum of Art to see the Joan Mitchell exhibit, and Guarding the Art (curated by BMA guards). It was something in the bookstore, though, that was the zinger of the visit. Leafing through Posters for Change: Tear, Paste, Protest, a Princeton Architectural Press title from 2018 brought me to Valerie Joly Chock's design for the poster "Not a Luxury." This is what good visual design can do. Here, the right words and the right image speak a truth which has only increased since the publication of the book. Posters for Change gathers 50 posters responding to social and political issues. They can be torn out from the binding.  

In the description, Joly Chock says her poster's healthcare focus "...uses patterns similar to those of luxurious brands to convey how expensive some medications are. The poster communicates that medicine should not be a luxury to which only the wealthy have access." Amen to that. See more of her work here. 

Valerie Joly Chock. Not a Luxury. In Posters for Change: Tear, Paste, Protest New York, NY: 2018.